THE CAMPAIGN
CAMPAIGN SUMMARY
Inspired by an elegant and refined festive soirée, the CHARLES & KEITH Party Collection reflects the excitement and celebratory mood of the end-of-year season. At the same time, the collection campaign also exudes the light-hearted goodwill and heart-felt connections that are in abundance during the holidays. Bold metallic surfaces and glossy patent finishes are symbolic of the bright future that lies ahead in the new year.
The campaign concept is poised and glamorous, accented with a touch of polished sophistication with gunmetal surfaces and clean, sleek finishes.
MICROSITE
THE PARTY COLLECTION
THE PARTY COLLECTION SHOPPING PAGE
Sophistication meets youthful exuberance in this curation of elegant accessories infused with a light-hearted sense of fun. Show-stopping metallic finishes take centre stage, complemented by bright and bold accents of fuchsia. In addition to chic carriers, sculptural jewellery and statement shoes, this festive range also includes a pet collar and leash set — a stylish gift for your favourite furry friend.
This shopping page, compiled and stylishly displays all the available products at a glance for easy shopping for customers. Images were shot with product focused intentions while still serving multi-purpose as key campaign visuals as well.
Not forgetting a bit of screen time for our favourite furry model as a special addition to the campaign.
CURATED GIFTS
CURATED GIFTS SHOPPING PAGE
“Celebrating the important people in your life and indulge in the joy of giving with our Gift Collection. Designed to make a big impression, the outstanding accessories in this curated selection make for fabulous presents to show your appreciation for cherished loved ones. In addition to shiny metallic bags and shoes, candy-coloured cardholders and whimsical jewellery, there is also a charming selection for little fashion lovers.”
The Gifts collection is a specially curated section with a wide range of SLGs, little collection pieces and sleek metallic accessories that are perfect for the Holidays and for gifting to loved ones. Similarly to the Party Collection tab, this page serves as an easy shopping experience for all of the customer’s looking for that perfect gift.
STYLE INSPIRATIONS
KOL CONTENTS
Influential fashion trendsetters like Jessica Alexander, Chiara King and Aya Shalkar shine brightly this festive season, accessorising their party looks with the glamorous accessories from our 2023 Party Collection. Here’s a compilation of the looks these style studs dawned for the holiday season.
These style studs have also added more of their holiday flare to our campaign with a range of fashion and greeting videos for the festive seasons. Elle Erasmus also included her furry best friend in her video content as well.
SANDBOX CONTENT
“Immerse yourself in the festive spirit via The Sandbox at the gorgeous CHARLES & KEITH ski resort, filled with sleek facilities and glamorous house parties for you to experience the holiday magic.”
Taking to the digital realm, we’ve also done up a resort space in Sandbox, with the designs, facilities and motifs aligning with our overarching campaign colors and theme. An array of amenities includes a giant hot tub, cafeteria, restaurant, and even pet cafe.
For a chance to walk away with a complimentary CHARLES & KEITH NFT, players can collect all six shiny snowflake tokens scattered throughout the resort by completing a series of quests.
HOLIDAY SOIREE
HOLIDAY POP UP
The holiday season is a time for gathering — and our specially constructed event space is the perfect place for celebrating with friends of the house. Decked out in sleek gun metal, shiny silver and festive red, this unforgettable and immersive space will introduce you to curated pieces from our outstanding Holiday 2023 collection that are designed for parties and gift-giving. It also features a fun photobooth and a dedicated pet station for your furry friends to enjoy. Glamorous yet warm and intimate, it is an expression of the festive spirit at CHARLES & KEITH, which is further amplified by the joyous and upbeat tunes from our holiday playlist."
CELEBRATING WITH CHARLES & KEITH
A refined and enchanting affair unfolded as we brought together our esteemed Friends of House for an intimate soirée, marking the joyous occasion of the CHARLES & KEITH Holiday 2023 collection’s launch. Guests were not only treated to a visual feast of the collection's must-have items, accentuated by gunmetal surfaces and other striking decor accents, but also encouraged to embrace the essence of reconnection during the festive season.
A live calligraphy station allowed guests to craft personalised festive greetings on champagne bottles, which became thoughtful mementos to cherish. As the sun dipped below the horizon, the guests were transported to a captivating dinner setting. A floral bar and an intimate table arrangement elevated the atmosphere, making it a night to remember.
THE GUEST LIST
Against the backdrop of our latest seasonal offerings, the stylish attendees indulged in capturing precious moments with friends at our exclusive photobooth. Dressed in looks that exude understated glamour and modern elegance, these cherished Friends of House styled the standout accessories from our Holiday 2023 collection in their own inimitable ways. Lively conversations and laughter set the stage for a heartwarming family-style meal that lasted into the night.
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ALICIA HONG
(@aliciahongyx)
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LINDSAY, QUINN NG, CHARMAINE LI, EILEEN
(@lindsayvoitton), (@quinnelovuu), (@charmainelwj), (@eileenmak)
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ALLY TEO
(@allyteozc)
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HUI LI, GIGI
(@ohyeahuilii), (@gigibooya)
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SOPHIE DUTOIT
(@sophie_dutoit)
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MEGAN CHIA
(@meggychiaaaa)
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ROCHELLE
(@relleshi)
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ZOE GABRIEL
(@zoeaaleah)Description goes here
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KAREN BEH
(@karenbehh)
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BELICIA GWEE
(@beliciagwee)
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CLOE MAK
(@jujujucloe)
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DU MEI YUE
(@dmeiyue)
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VALNICE YEK, YUKEE WANG
(@valniceyek), (@yukeewang)
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SOPHIE WILLOCQ
(@sophiewillocq)
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AIMEE CHENG & HANNAH CHENG-BRADSHAW
(@aimeechengbradshaw), (@hannahchengbradshaw)
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SAERON LEE
(@saeronie_e)
GREETINGS
SOCIAL POSTINGS
A wide range of postings were done on our social platforms, starting from Week 45 up to the start of the new year.
3D ANIMATION VIDEOS
Special 3D animations brought our Metallic Beaded Top Handle Bags to life, taking over our stores in Hong Kong, MBS and Shibuya.
GREETING VIDEOS
Light-hearted greeting videos, including a fun blooper reel revealing candid failed cuts from our time with our furry model friend, an animated charm video highlighting the key mood of the Holidays and a final “Thank You 2023” video rounds off our year of creativity and projects, ending the year with style.
MOTIFS & STICKERS
A special sticker pack collection were created as social and gifting touchpoints, such as IGS and telegram sticker packs, embroidery motifs, Gift-with-Purchase sticker sheets that comes with online purchases, sprinkled throughout the campaign period.
STICKER GWP
SNOWFLAKE CHARM
The gunmetal black snowflake, present throughout the campaign as a decorative feature, was also brought to life as a physical bag charm that came with any in-store purchases of our Holiday Collection products.
